In 2001, shortly after the GSA completed rebranding, I was asked to create an internal/external branding system for Public Buildings Service (one of the three agencies within GSA at that time) that meshed with the new overall brand but would give PBS their own identity. I created a visual system of colors, taglines, and imagery aligned with PBS's services rather than their office structure. It concluded with sixteen individual brochures that would be customized for delivery in a translucent polypropylene box, using a flysheet with their new tag visible from the inside.

Work performed: Design, photography selection and editing, copywriting, 508 disability compliance of brochures. Design and produce propylene case.
Client: GSA Public Buildings Services
Programs used: Quark Xpress, Adobe photoshop, Adobe Acrobat
Completed: 2003